Vikas Kohli is an accomplished entrepreneur, fitness enthusiast, and a recognised authority in the fashion and lifestyle space. Known for his strong business acumen, discerning eye for trends, and deep expertise in design, he has built a reputation for creating ventures that seamlessly merge creativity with strategy. His professional journey reflects foresight, resilience, and a commitment to building brands that align with evolving consumer needs. These qualities naturally shaped his vision for Hypr Fit.

As someone deeply invested in fitness, Vikas personally experienced the limitations of the sportswear available in India. Despite the country’s growing enthusiasm for fitness and sport, he found that most activewear either came with premium international price tags or compromised heavily on performance, comfort, and durability. This realisation marked the beginning of his pursuit to create a brand that could bridge the gap between aspiration and access—delivering apparel that looked and felt world-class, while remaining accessible to India’s mid-segment consumers.

His exposure to the world of elite sports through his younger brother, cricketing icon Virat Kohli, further reinforced this vision. Observing the impact of high-quality gear at the top level, Vikas recognised how critical it is for athletes to have the right support systems. Yet, he also understood that millions of aspiring athletes and fitness enthusiasts in India were left to struggle with generic, ill-suited products.This conviction led to the creation of Hypr Fit. Guided by his personal passion for fitness and his professional expertise in business and design, Vikas set out to redefine India’s sportswear landscape. His vision was clear: to combine performance-driven functionality with contemporary style, delivering apparel that feels premium while remaining affordable.