At Hypr Fit, we started with a firm belief — India’s athletes and fitness enthusiasts deserve more than generic sportswear. Seeing a gap where conventional gear often failed in performance, comfort, and durability, Vikas Kohli, elder brother of cricket legend Virat Kohli, founded Hypr Fit. He envisioned a brand delivering innovative, technically advanced, sport-specific apparel that meets athletes’ needs while adapting to India’s diverse climates.
From day one, our mission has been clear — to engineer gym activewear and performance gear that works as hard as you do. Every product is crafted with precision and backed by innovation. We use advanced fabrics like Relan yarns with Kooltex properties, designed for superior moisture control, breathability, and freshness. Our anti-odour technology ensures you stay confident through the toughest workouts, while four-way stretch fabrics give you complete freedom of movement. Compression technology enhances blood flow, helping reduce fatigue and improve recovery.
But Hypr Fit isn’t just about apparel. We offer a complete fitness solution. Our sports socks are specially designed for cricket, football, yoga, running, walking, and tennis, featuring anti-blister technology and cushioned zones for all-day comfort. For pre- and post-workout recovery, our sliders, EVA clogs, and open footwear bring relaxation to tired feet without compromising on style. To complete your active lifestyle, we also provide sports bags, caps, and other smart accessories, making sure you have everything you need in one place.
What sets Hypr Fit apart is our commitment to technology, sustainability, and accessibility. Every product is designed for India’s diverse climate — from the heat of summer to humid monsoons — ensuring unmatched comfort and performance. We believe specialized activewear isn’t a luxury; it’s a necessity for achieving your best. Our durable designs not only support your goals but also reduce waste, making fitness more sustainable for the future.
At Hypr Fit, we’re more than a brand — we’re a movement. A community driven by passion, performance, and purpose. Because your fitness deserves gear that’s engineered to perform and built to last.
